Sweden’s advertising watchdog has slammed as “distasteful and offensive” an ad campaign featuring a picture from the Sandy Hook school massacre, an image the company official claimed she thought “looked Swedish”.


CHILDREN IN SHADOW ::: CHILDREN IN WAR

Sandy Hook pic used in 'offensive' Swedish ad

A picture from the Sandy Hook school shooting. File photo: AP

Sandy Hook pic used in ‘offensive’ Swedish ad

Published: 27 Nov 2013 14:43 GMT+01:00 Updated: 27 Nov 2013 14:43 GMT+01:00

Sweden’sadvertising watchdog has slammed as “distasteful and offensive” an ad campaign featuring a picture from the Sandy Hook school massacre, an image the company official claimed she thought “looked Swedish”.

  The Swedish company, which mainly sells equipment such as trampolines for school gymnastics classes and  used the picture to market its product “The Life Line” (Livlinan), used to keep young children in line when out walking.
  The harrowing picture, which shows a teacher leading clearly terrified children to safety after the Sandy Hook Elementary School shooting that left 26 dead, was accompanied by the text “It’s easier to keep the children together with ‘The Life Line’. Supple and soft to hold. Durable…

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